What I Offer
Services
Revenue leadership, performance marketing, and EdTech growth strategy — for businesses that need sharp, experienced thinking on how to build and scale a profitable acquisition engine.
Revenue Architecture
Designing the full revenue system: cohort pipeline models, lead volume targets, channel mix strategy, and the dashboards that make it legible to leadership. Built around your specific unit economics and CAC guardrails.
Deliverables
- Revenue model & pipeline framework
- CAC / LTV benchmarking
- Channel attribution setup
- Quarterly target cadence
Performance Marketing
Campaign strategy and execution across Meta, Google, and LinkedIn for high-ticket products — executive education, premium real estate, B2B SaaS. Focus on lead quality over raw volume, with systematic creative and audience testing.
Deliverables
- Campaign architecture
- Audience stack design
- Creative strategy framework
- CPL benchmarks & optimisation loops
EdTech Growth Consulting
Specialist support for EdTech businesses scaling in APAC — programme marketing, enrollment funnel design, university partnership go-to-market, and lead-to-application conversion. Informed by direct experience managing NUS and SMU programmes.
Deliverables
- Programme GTM strategy
- L2A conversion audit
- Cohort revenue forecasting
- Marketing-sales alignment framework
Fractional CMO / Revenue Lead
Part-time, embedded growth leadership for companies that need senior revenue strategy without a full-time hire. Particularly suited to Series A/B EdTech or high-ticket businesses entering APAC markets.
Deliverables
- Strategic planning & OKR alignment
- Team mentorship & process design
- Investor-ready revenue reporting
- Vendor and agency oversight
Ready to talk?
Most engagements start with a short discovery call. No commitment required.